State Farm gets festive with rebranded campaign

Events marketing initiates are in full swing this summer. Find out why big-name brands are taking to the streets, starting with a traveling campaign from a familiar insurance agency. 

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Your average music festival attendee might not appreciate being marketed to, but State Farm could change all that.

The insurance company whose tagline used to read, “Like a good neighbor, State Farm is there,” aims to be a good neighbor this summer at some of the country’s most popular music festivals.

The brand already brought what it dubbed a “Here to Help station” to Bonnaroo in June. It’ll take the show on the road to Lollapalooza next, then Faster Horses and Austin City Limits. The Here to Help tent will arrive at 17 concerts in total this summer.

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