Media Relations Stay ahead of new-newer-newest in communications No matter what platforms come and go, storytelling is timeless. By PR Daily StaffSept. 6, 2016 SHARE Ragan Insider Premium Content An interesting or powerful story will always move audiences and compel change. Just ask experts at McDonald’s, National Geographic and NPR. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.