Marketing Steps to avoid becoming a ‘bad business’ It should come as no surprise that at least one tip from the ‘bad businessman’s manual’ involves how much you communicate. By Kevin Allen@kevin_j_allenMay 13, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.