Steve Jobs, marketing and PR genius

There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple 2e, to the MacBook Pro this post is being written on, Jobs has had direct and consistent impact on the way I have viewed and consumed information for the better part of three decades. In entertainment and in work, Apple has been and continues to be a part of life.

There are so many things to say about Jobs and his companies, most notably Apple. Many people will be sharing those insights for the next few days in his memory.

[Ed.’s note: Read the reactions to Jobs’ death from a variety of leaders, from President Obama to Mark Zuckerberg.]

The one thing to add beyond technological and business insights is respect for the incredible marketing machine Jobs built. From packaging and storefront design to masterful multichannel product launches and tense excitement by tightly managed PR, Apple demonstrated best practices in many areas of marketing.