Stop calling yourself a social media ninja—or a Jedi

OK, we get it.

The whole social media Jedi/ninja thing is supposed to make work more fun. It was cool when Todd Defren used it to start a social media education series years ago.

Now it’s reached the point of ridicule, and it really hurts the sector more than anything.

If you think clients—you know, the serious ones that everyone wants—are amused by Jedis and ninjas selling them social media, think again. On the contrary, they are demanding the latest information on measurement and integration so they can demonstrate ROI to their internal management.