What are press releases for?
The reason organizations issue press releases is to get media coverage. They want that spot on the local news, that article in the city paper, or that post on the top trending blog. Hell, even just a tweet from someone with the right followers.
When PR pros are trying to please bosses, it’s easy to lose sight or that purpose.
Don’t just go for a pat on the back
You aren’t writing a press release to make a quota. You’re writing to share a story reporters and their readers will care about. However, in attempts to please the boss, often press releases get written exactly for the purpose of filling a quota.