Stories from the frontlines transform Walgreen World into a business tool

Articles about employees and managers in your internal pub not only makes for an interesting read, but serves as a recruitment tool.

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Brodie Bertrand, the editor of Walgreen World, the employee publication for Walgreens, takes a unique approach on covering the competition in the internal mag.

Bertrand says, “It’s easy to do an article on the competition and fill it with executive viewpoints.” Instead, he and his team tend to find store managers who are facing intense competition and make the point of using their situations as an example.

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