Storify Business launches for brands—what you need to know

Since Storify became available to the public, the service has offered storytellers—from news organizations to bloggers to brands—a way to curate the best tweets, videos, and photos to essentially shrink social media. In Herman’s words, the service can “stop time.”

For instance, within moments of a shooting reported on the campus of MIT on Thursday night—an event later connected to the Boston bombings—several people used Storify to collect the most authoritative social media updates to help tell the story. Recently, the Denver Post included its Storify coverage of the Aurora, Colo. theater shootings as part of its winning Pulitzer submission.

While Storify’s value to news organizations is now indisputable, its business value is still being determined (not unlike the platforms from which it curates content). Is it a news destination or simply a service that organizations can pull into their own sites?