Storytelling isn’t going anywhere
The way people consume content is clearly changing, but a good story is a good story, no matter what the delivery method is, and it will always have value.
This was said by Henry Blodget, editor and CEO of Business Insider, at a recent Future of Media event, hosted by I Want Media and in conjunction with Internet Week New York.
That line really resonated with me, and not just because it was the closing comment. You see, for the last few years the PR industry has been bombarded with blog posts and happy hour conversations about how journalism is dead: “Newspapers are dying; the old media guard missed the boat on digital; no one wants to pay for content; we’re all journalists now; and so on.”
This is all true. Everyone and their grandmother know that newspapers have had a difficult time adapting to the rapidly changing times. People have opted not to pay for content because there’s so much free news available at their fingertips. Social media and mobile gadgets have turned all of us into glorified correspondents.
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