Strunk and White for the PR specialist

McSweeney’s writer Gary Klien amends the rules of The Elements of Style for press releases.

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But Strunk and White never had to explain CEO pay or write about how personnel reductions resulted in reduced expenses (and profits). Luckily, Gary Klien has come to the rescue. At McSweeney’s, he has updated Strunk and White’s set of 20th Century writing rules for the press releases of today.

For example, Klien writes that revising and rewriting is “no sign of weakness.”

A sentence like, “Our internal investigation has pinpointed the blast origin to a defective part slated for replacement in 1975,” should evolve into, “We are investigating the possibility of sabotage by eco-terrorists,” for example.

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