Study: 47 percent of marketers use social media

The study, by marketing technology provider, Unica, also found that 23 percent of marketers plan to use social media in the next 12 months, and 10 percent plan to use it in more than 12 months. Eleven percent have no plans to tap social media; 9 percent aren’t sure. “Comparing U.S. and Canadian marketers with their European counterparts, the study reveals that a much higher percentage of marketers in North America (58 percent) currently use social media than marketers in Europe (34 perce…