Study: 75 percent of journalists prefer e-mailed press releases

Go ahead and throw this study in the face of all those “the press release is deader than [your team’s] hopes of landing LeBron” people. A new survey by the Oriella PR Network, a group of 15 PR agencies worldwide, found that 75 percent of journalists polled said that an e-mailed press release from a PR pro is useful if the content is “high quality and well targeted.” Nearly 16 percent of journalists find social media press releases useful, the study also noted.

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