Study: 76 percent of communications professionals use Twitter

The study, which compared the social media habits of PR pros versus those of consumers, noted a disparity between the industry’s Twitter adoption and that of the general public.

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In 2011, 76 percent of communicators in the United States and Canada used the site, nearly double the percentage from 2009, according to the Social Media Reality Check, a study by CNW and Leger Marketing.

At the same time, the percentage of consumers using Twitter continues to lag that of PR pros. The study said 32 percent of consumers belong to the site, quadruple the percentage from 2009, when CNW and Leger released its first Social Media Reality Check.

The purpose of the study is to explore professional communicators’ use of social media compared with consumer opinions on its influence over their shopping habits.

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