Study: 87 percent of journalists want their press releases via e-mail

They’re also more likely to cover a story if a pitch includes high-resolution images.

The study, by PWR New Media, surveyed 200 journalists, the majority of whom work for print outlets.

According to the study, 91 percent of journalists said that having easy access to relevant background, bios, and supporting information is very important when researching a story. Eighty-seven percent said high-res images are very important, and 76 percent cited verbiage from a press release.

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