Study: 90 percent of marketers aren’t confident in content metrics

As it turns out, ‘brand awareness’ is pretty difficult to measure in any kind of standardized way.

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.