Marketing Study: 90 percent of marketers aren’t confident in content metrics As it turns out, ‘brand awareness’ is pretty difficult to measure in any kind of standardized way. By Kevin Allen@kevin_j_allenJune 19, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.