Study: Anger people or make them laugh and they’ll share your content
Forget playing it safe. A new study says that if you want retweets and shares, you had better strike a nerve or hit a funny bone.
While Dashboard has hinged its career on tapping into the emotions of its listeners, a new study reveals that tapping into powerful emotions like laughter and anger increases the chance that people will share these feelings with friends online.
This revelation comes to us from Jonah Berger, a Penn professor who studied the emotions behind 93 students’ sharing habits.
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