I’ll beg Dr. Nora Barnes to forgive me the editorial liberty I’ve taken, but that’s my takeaway after reading the U. Mass/Dartmouth study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes.
My interpretation of the results differs from those of the researchers, who concluded:
With apologies to Barnes again, I don’t see that in the data. I see tepid interest in small pockets of consumer-oriented businesses among the Fortune 500. My frame of reference is in knowing what is possible, compared against what is demonstrated.
I am not quibbling with the research, methodology, or data. I am at odds with the conclusions drawn. The study, an annual affair since 2008, was published in August.
Three takeaways from a study of big companies: