Study: Big companies lag at blogging, social media

An annual study says Fortune 500 companies are immersed in online communication channels and corporate blogs. The author of this article sees something different in the tea leaves.

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I’ll beg Dr. Nora Barnes to forgive me the editorial liberty I’ve taken, but that’s my takeaway after reading the U. Mass/Dartmouth study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes.

My interpretation of the results differs from those of the researchers, who concluded:

With apologies to Barnes again, I don’t see that in the data. I see tepid interest in small pockets of consumer-oriented businesses among the Fortune 500. My frame of reference is in knowing what is possible, compared against what is demonstrated.

I am not quibbling with the research, methodology, or data. I am at odds with the conclusions drawn. The study, an annual affair since 2008, was published in August.

Three takeaways from a study of big companies:

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