Study: Brand newsrooms are ‘overhyped’

Most marketing chiefs say that the buzz behind brand journalism and ‘real-time’ marketing is bigger than the results can deliver.

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In a new study, chief marketing officers say that it’s probably not.

PR Council recently released a report and said that about half of executive marketers ranked real-time advertising and brand newsrooms as the most “overhyped” approaches to marketing.

Check out the list below:

Looking for an approach that’s not puffed up? You’ll have to create a truly integrated marketing approach through PR, advertising, digital marketing, social media and mobile strategies. It’s a piece of cake—right?

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