Study: Brand pages deliver a quarter of Facebook news feed content

PR and marketing pros who embrace online storytelling can win big with fans through the social network. They also can boost their success in media relations.

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A Socialbakers study of more than 900 Facebook users and 100,000 pages revealed that 24 to 29 percent of posts in an average user’s news feed are from pages for organizations, celebrities or public figures.

The study also reported that brand managers pay for only 10 percent of pages’ posts, so roughly 3 percent of news feeds are sponsored posts.

This means content still reigns supreme; PR and marketing pros who create and share elements that capture fans’ attention will increase online interaction and views.

Though 49 percent of users left Facebook after viewing four posts, 15 percent stayed to view more than 20 posts. The average Facebook user will view 12 posts before going somewhere else.

The study also suggests there’s more online gold to be mined.

“These new insights show us that social media is still at the very beginning stages of its potential,” says Socialbaker’s founder and executive chairman, Jan Rezab.

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