Study: Coffee shops help brew up creativity
And on the seventh day, God gave us Starbucks. Plus, awesome office field trips, Romney bad for Web traffic, Bill Clinton’s advice to advertisers, the FCC needs to revise its f#%kin’ indecency policy, inside the Cannes PR jury, and more.
It was Leo Burnett who once said, “Creative ideas flourish best in a shop which preserves some spirit of fun.” That much I knew. What I didn’t know is that old Leo was referring to a coffee shop, which new research suggests is the perfect locale for a chai tea latte and a good medium roast blend of imagination and ingenuity.
The rest of Mr. Burnett’s quote says that while people aren’t necessarily in business for fun, “that does not mean there cannot be fun in business.” That being said, your office should try taking up one or two of these suggestions from StumbleUpon, Foursquare, and Spotify for an awesome company field trip.
Perhaps a trip is where L.L. Bean plans to take its new boot car. Reports USA Today, the iconic retailer kicked off its 100th birthday by transforming its original hunting boot into a vehicle, dubbed the “bootmobile.”
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