Study: Content marketers find meetings, plans integral to success

A report of business-to-consumer marketing pros reported that many strategically map out their tactics, and find more value compared to business-to-business counterparts. 

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Perhaps most significantly, I know plenty of marketers who entered the profession thinking they’re going to focus in one of these areas and just happen to fall happily into the other.

The differences don’t stop there. A recent Content Marketing Institute study took a look at some of the major differentiators of how B2B and B2C brand managers approach content marketing.

When compared to B2B marketers, the report found that B2C marketers exceed their counterparts in four key areas:

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