Study: ‘Expert’ content still the most influential
Articles and reviews written by third parties have considerably more sway with customers than do user reviews or branded content—but that doesn’t mean those latter offerings are useless.
Ragan Insider Premium Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
