Study: Facebook ads do better when they tell a story

Research from Facebook and Adaptly found that ‘sequencing’ advertisements resulted in a lot more interest than a hit-and-run approach.

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• There was an 87 percent increase in landing page visits for posts that told the brand story. • There was a 56 percent increase in subscription rates for the posts that told the brand story.

The report offers these two recommendations for social media marketers:

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