Study: Facebook ‘likes’ worth more than tweets
The report attributes it to Facebook’s reach—there are more people on the social network than on Twitter—and because relationships on Facebook ‘more closely mirror’ real-world relationships.
The study was conducted by Eventbrite, an online service for conference promoters, which tracked how many tickets to events were sold via tweets compared with Facebook “likes.”
The result?
“Over the last six months, sharing activity on Facebook equaled almost 4 times the amount of sharing on Twitter,” Tamara Mendelsohn, the director of marketing at Eventbrite, wrote on the company’s blog.
Specifically, a Facebook “like,” which Mendelsohn said is the “closest comparison to a tweet,” reaped on average $1.34 in tickets sales. Tweets drove an average of $.80.
“We’ve also seen the value of the Facebook ‘Like’ steadily increase as adoption of it has taken off,” she added.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
