The study was conducted by Eventbrite, an online service for conference promoters, which tracked how many tickets to events were sold via tweets compared with Facebook “likes.”
“Over the last six months, sharing activity on Facebook equaled almost 4 times the amount of sharing on Twitter,” Tamara Mendelsohn, the director of marketing at Eventbrite, wrote on the company’s blog.
Specifically, a Facebook “like,” which Mendelsohn said is the “closest comparison to a tweet,” reaped on average $1.34 in tickets sales. Tweets drove an average of $.80.
“We’ve also seen the value of the Facebook ‘Like’ steadily increase as adoption of it has taken off,” she added.