Study: Forget deals, brands matter to clothing shoppers

Yet another sign that the economy is recovering. Words like “value” and “50 percent off” dominated clothes marketing in the last two years, according to MediaPost . A new survey from Brand Keys 10th Annual Fashion Index found that 28 percent of people said that a clothing item’s brand is “more” or “much more” important to them. It’s a 14 percent jump from last year — and a record high, MediaPost reported.