Study: Journalists in U.S. and Canada pull from various social media sources

Though preferences diverge slightly, journalists from both countries seem to be warming up to social media, though email is still the preferred pitching medium.

Ragan Insider Premium Content
Ragan Insider Content

As it becomes increasingly common to for PR pros to pitch American and Canadian media outlets, a recent study looks into the differences between their preferences by country.

The study comes from Development Counsellors International, and has some revealing findings in different areas of PR. Though the study was limited to travel and lifestyle journalists, some of the findings are universal.

For instance, American journalists are more likely to get a story idea from Facebook and LinkedIn (31 percent in the U.S. to 28 percent in Canada on Facebook; 19 percent U.S. to 10 percent Canada on LinkedIn), while Canadians are more likely than Americans to get a story idea on Twitter (27 percent Canada to 21 percent U.S.).

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.