Study: Little excitement among PR pros for Second Life

Bad news for virtual worlds from the world of public relations. According to USC Annenberg’s Public Relations Generally Accepted Practices Study, nearly 400 communication executives surveyed expressed little enthusiasm for virtual worlds. Part of the survey asked which “online channels” they are using or plan on using, according to PRNewser . “A response of ‘1’ was low and ‘7’ high,” reported PRNewser . “Virtual words ranked 1.4 for current use …