Social Media Study: Mainstream media drives popular topics on Twitter Maybe influencers don’t hold as much sway as they’d like to believe. By Michael SebastianFeb. 16, 2011 SHARE You’ll probably start by reaching out to major “influencers” on Twitter: The people with thousands of followers—maybe millions—who rank among the most popular people on the site. Seems like a wise move. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.