Study: Millennials trust their friends, not advertising

A McCarthy Group report found that people in their twenties and early thirties rate advertising and sales messages at a 2 out of a possible 5 on the trust barometer, with 84 percent of them not trusting ads at all.

Ragan Insider Premium Content
Ragan Insider Content

A new study from the McCarthy Group finds that millennials don’t trust advertising and sales messages, giving this type of communication an average score of 2.2 out of 5. They trust company websites slightly more (2.7), but not nearly as much as they trust their closest friends (4).

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.