“If you build it, he will come.”—”Field of Dreams”
Many social media managers probably don’t approach consumers with a “Field of Dreams” mentality.
Despite that, almost 75 percent of millennials (ages 20–39) and Gen Z (ages 16–19) say they’re disinterested in brands that advertise too aggressively on social media.
Data show that millennial and Generation Z consumers now make up more than half the population, and brand managers who seek their trust should prioritize meeting their expectations.
Where can you start?
A Harris Poll study (commissioned by Lithium Technologies) found that although your organization should have a strong presence on various digital and social media channels, it’s probably best to let these consumers come to you.
Here’s more from the study: