Study: Most Facebook brand posts written at 5th grade level or below

• The majority of brand Facebook posts (67.3 percent) are written at a fifth grade level or below. • Lunchtime posts are most popular, but after hours posts (5 p.m. – 1 a.m.) see higher interactions per hour. • Posts with photos are 37 percent more effective than posts with just text. • Fewer than 1 in 6 posts contain hashtags, but those that do see 60 percent greater engagement on average. • Posts with exclamation points more than double engagement.