Study: Most Facebook brand posts written at 5th grade level or below

The Marketing Maven’s Guide to Facebook also found that exclamation marks more than double engagement and posts at lunch get the most attention.

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• The majority of brand Facebook posts (67.3 percent) are written at a fifth grade level or below. • Lunchtime posts are most popular, but after hours posts (5 p.m. – 1 a.m.) see higher interactions per hour. • Posts with photos are 37 percent more effective than posts with just text. • Fewer than 1 in 6 posts contain hashtags, but those that do see 60 percent greater engagement on average. • Posts with exclamation points more than double engagement.

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