Study: Most young people would give up sense of smell before technology

The study by McCann Worldgroup describes technology as a ‘supersense’ to young people. Question is: Can your Facebook page smell smoke?

That’s according to a McCann Worldgroup study titled “The Truth About Youth.”

From this question about giving up smelling for technology, McCann concludes that young people view technology as an added sense.

“Laura Simpson, Global IQ Director for McCann Worldgroup, said of the study: ‘What we saw is that technology is the great global unifier. It is the glue that binds this generation together and fuels the motivations that define them.” She continued, ‘Young people utilize technology as a kind of supersense which connects them to infinite knowledge, friends and entertainment opportunities.'”

Supersense? Sounds awfully dramatic, but we get it. Young people—like generations of young people before them—like new technology.

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