Study: Nordstrom surpasses other retailers on social media

The clothing brand got top honors for its interaction with fans, shareable content and online response times.

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That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

Forbes offers an explanation of the metrics—and a good starting point if you’re unsure how you can measure your social media efforts:

Engagement is the level of interaction content receives on a specific social network. Impact is the reach content receives on a specific social network, and responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

According to Engagement Labs, Nordstrom’s fan growth on Facebook grew by nearly 90,000 fans, and its content garnered around 380 likes per 1,000 fans.

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