Study: One Facebook fan equals 20 extra website visits

Trying to prove why you spend so much time cultivating your brand or client’s Facebook page? The results of this study might help.

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Experian Hitwise has an educated guess, backed by some solid research: “For retailers, each new fan acquired on Facebook is worth 20 additional visits to your website over the course of a year.”

This number is hardly arbitrary. Here’s how they did it:

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