Study: Only 21 percent of companies measure social media

HR is largely responsible for social media policies and practices. Does your strategy include the return on investment?

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“This is something marketing departments and social media experts have been struggling with for a while, but there is still no ‘best solution’ to the social-media-ROI problem,” says Adriana Costello in a post on Jumpstart:HR.

However, 12 percent have at least one full-time employee whose primary role is to manage social media efforts, and 40 percent of organizations polled have a formal social media policy.

HR is most often responsible for creating and enforcing these policies, the survey found.

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