Study: Rich people love the Internet and magazines more than you do
They also recall ads better than the ‘non-affluent.’ That deserves a tax break!
According to the Affluent Consumers in a Digital World study, 98 percent of “affluent consumers” use the Internet, compared with 79 percent of the general population.
“Affluents,” as they’re called in the study conducted by Ipsos Mendelsohn for the Interactive Advertising Bureau, are those in households earning $100,000 or more.
I know what you’re probably thinking: “The Internet? Gasp. How lowbrow of them.” Well, just wait. The general public, meanwhile, consumes twice as much TV and radio as its wealthy overlords counterparts. Now that is lowbrow.
You know what else rich people—sorry, “affluents”—love? Magazines. A whopping 93 percent read the hard-copy version and 86 percent read the newspaper in print.
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