Study says U.S.-based companies use social media for brand building

Gaining press coverage was the least popular use of social media.

A new poll from merger and acquisition specialty firm StevensGouldPincus suggests that corporate clients are turning to social media for their brand building.

SGP polled 102 people at U.S. agencies and found that nearly 78 percent think building a client’s brand is the most important reason they’re using social media.

That was followed by dialogue with customers (58 percent), enhancing reputation (46 percent), selling products (42 percent). and gaining online press coverage (30 percent).

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