Study: Stock prices linked to companies’ Facebook ‘likes’ and Twitter followers

The study was narrow in scope, but it suggests that social media has a strong link to a company’s bottom line.

This study might help. The Wall Street Journal reports:

“Arthur O’Connor, a doctoral student at Pace University in New York, is testing whether social-media popularity—as measured by Facebook ‘likes,’ Twitter followers and YouTube views—is correlated with stock prices.

“In a pilot study, O’Connor found a ‘statistically significant’ correlation, although he tested only three brands—Starbucks, Nike, and Coca-Cola—over a 10-month period. The more social-media fans a brand had, the better its stock was likely to do, even accounting for general market conditions.”

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