Study suggests Invisible Children sidestepped PR crisis

More than 90 percent of online conversations about the organization behind the massively popular ‘Kony 2012’ are positive, according to a new report.

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Since releasing its “Kony 2012” video on Mar. 5, non-profit Invisible Children has garnered nearly 100 million combined YouTube and Vimeo views. (Here’s how they did it.) But the organization has also received its share of criticism.

The veracity of some of the film’s claims has been called into question, and the Uganda depicted in the film, some claim, isn’t an accurate depiction of the country’s reality. (Here’s how they’ve handled the criticism.)

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