Study: Thrill seekers and epicureans most engaged YouTube audiences

A recent report gave a state-by-state breakdown of viewers on the video platform, revealing interesting insights for marketers looking to target consumers.

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As video continues to reign supreme, the question for marketers becomes: “Where should I place my video so people watch it?”

Strike Social has insights. The company set out gather data on the most engaged audiences on YouTube (based on each audience’s view rate and identified 31 YouTube advertising “affinity audiences” in 1,000 campaigns.

Strike Social wrote:

Affinity audiences are a targeting option that enables YouTube advertisers to reach people who might be interested in specific products or services. There are several categories to select from, such as pet lovers and cooking enthusiasts.

The study sought to find which audience group(s) is most interested in watching YouTube videos (and what types of video stood out), making them more likely to watch the accompanying ads.

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