Study: Twitter users twice as likely to engage with brands
A new study from the tech and media research firm Interpret shows that Twitter users are twice as likely to engage with brands than other social network users, according to paidContent.org . “Interpret surveyed over 9,200 internet users in August, finding that roughly 24 percent of the respondents that used Twitter, reviewed or rated products online; just 12 percent of people that used other social nets — but not Twitter — said the same,” reported paidContent.org ’s Tameka K…
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