That’s exactly what a new study by Leadtail and Brightidea sought to find out. The team analyzed more than 13,000 tweets from 40 innovation leaders that were active on Twitter.
The report states, “These innovators all actively participate in social media to discover content, conversations, and people in a way that informs and inspires their passion for innovation.”
Two of the more interesting parts in the report are the most common people these innovators follow and the most popular sources they use to share links.
The top 10 accounts that innovators follow are:
1. Richard Branson (@richardbranson), founder of Virgin Group
2. Marc Andreessen (@pmarca), entrepreneur, investor and software engineer
3. Benedict Evans (@benedictevans), partner at Andreessen Horowitz
4. Glen Gilmore (@GlenGilmore), attorney and principle of Gilmore Business Network