Study: Women shy on social media—except when discussing brands

That’s good news for companies, according to the study. Though there is a dangerous flipside.

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The category deals with brands. In this case, women are more apt to dish—though it’s not dirt, according to a new study.

A survey of 600 adults in the U.K. by uSamp found that 78 percent of women said they would share which brands they liked compared with 74 percent of men.

Meanwhile, across all other categories—including relationship status, personal photos, and occupation—men are more open.

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