After introducing a rotisserie-style chicken option earlier this year, the chain is hoping customers will pay an extra quarter for a carved turkey option.
The move is part of Subway’s effort to offer meats that were sourced without antibiotics. It also plans to remove antibiotics, artificial colors, flavors and preservatives from all of its products by the end of 2017.
The plans are part of a response to address consumers’ growing desire for more authentic food choices. It’s also an attempt to boost the brand’s image and turn around slumping sales.