Survey: 13 percent rate their company as ‘advanced’ in social media

Most admit they need to learn more when it comes to social media. Find out the No. 1 social media goal and most popular platforms in this survey from Ragan/Nasdaq OMX Corporate Solutions.

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Do you feel like everybody has social media figured out while you struggle to catch up?

Rest assured: It looks like you’re in the majority.

A Ragan/NASDAQ OMX Corporate Solutions survey shows that few social media whiz-kids regard themselves as experts, and most in the field are still figuring it out.

[Download the complete survey’s findings here.]

Just 13 percent of communicators said their organization was “an advanced, well-run machine,” while nearly two-thirds said they have more to learn and accomplish.

More than half (64 percent) said they use social media regularly, but have more to learn and accomplish. Another 23 percent called themselves “newbies.”

“We’re not even at the beginner stage,” a participant confessed.

“Unless you’re at a top-five consumer brand or agency,” wrote one another, “I don’t see how anyone can consider themselves advanced. It’s just growing too fast.”

The survey drew 2,714 total respondents from government agencies, nonprofits, and corporations with more than 50,000 employees.

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