Survey: Are events the marketing goldmine they’re cracked up to be?
Communicators cited high costs, low-value leads, poor speaker spots and subpar media coverage as cons to attending events. Here’s how to avoid them and get your money’s worth.
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However, marketers’ tune changes when it comes to the affect on their organizations.
More than half of marketers view conferences and trade shows as a necessary evil, with 64 percent of them saying they’ve been disappointed when attending a major event.
Bospar’s Trade Show Success Survey revealed several reasons for that disappointment:
– Cost of attending too high relative to the ROI (45 percent)
– Not getting the right spot on the conference floor (45 percent)
– Low-value leads (36 percent)
– Poor speaker spots (36 percent)
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