A new study from software provider HiveFire confirms it—in the marketing sphere, anyway. The company surveyed 400 marketing professionals and found that 82 percent of business-to-business marketers rely on content marketing strategies to drum up new business. That was followed by search engine marketing (70 percent), events (68 percent), and public relations (64 percent).
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“Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget. Nearly half of the content marketers interviewed said they dedicate less than a third of their budgets to such marketing expenditures.”