Marketing Survey: Employers prioritize personality over skill The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality. By Kevin Allen@kevin_j_allenApril 7, 2014 SHARE Ragan Insider Premium Content Hyper Island CEO Johanna Frelin explains on the Hyper Island site: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.