It’s a challenging time for PR pros and journalists alike. Improved understanding on both sides can be mutually rewarding.
To that end, Muck Rack polled financial journalists to get their insights on how the media landscape is changing—and to cull a forecast of 2019.
Here are highlights of the 2019 Financial Services Journalist Survey:
Now, let’s dig further into the findings.
Industry and social media trends
Survey responses suggest cybersecurity, fintech and tax reform are among the most important topics that will see coverage in 2019.
Consistent with past survey results, journalists say online newspapers and magazines are their primary news source (60 percent), followed by Twitter (25 percent).
Additionally, 39 percent expect to spend more time on Twitter in 2019, and 50 percent expect to spend less time on Facebook.
We consume and distribute news primarily on social media: Three-quarters of journalists say social media is a valuable source for finding emerging stories. Also, 58 percent of journalists consult a company’s social media channels when reporting on it.
Outlook on the financial sector