Survey finds most people ignore online ads

Banner ads and social media ads are the most ignored. If you want your ad to be more likely to be noticed, appeal to the well-off and make it funny.

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The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads.

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